One of our very first card lines, La Familia Green, has been a steady favorite of our customers, too. With ever-changing designs and sentiments both sweet and just the right kind of edgy, Mollie Green, the artist and designer behind La Familia reveals how she got started and what keeps her going.
We are pleased to feature another installment of our occasional interviews with Reverie Living artists.
How did you get started in (greeting card) design – how did you learn to do what you do? After I completed my BFA with an emphasis in printmaking at The School of the Art Institute of Chicago, I worked in a stationery store. This was the early 2000s, and the independent card world was beginning to bloom. I was really inspired by the creativity of Hammerpress, Hello Lucky, and Egg Press. I felt that greeting cards were the perfect canvas for my work. I started gocco printing (a little desktop screen printing kit) and hand cutting cards and selling them in the store. I learned the business side by helping with the buying in the store. Ten years later, I run La Familia Green full time and send cards out to stores and customers all over the world. I’m very grateful to work for myself in this inspiring field.
Where do you find your inspiration – how do you come up with your design ideas? I keep a list on my phone of ideas. One occurs to me, and I add it to the list! I seem to be inspired most by animals and food. Go figure. I love my studio, neighborhood, and Chicago—but it can be really gray and cold. To combat that and stay inspired, I travel, read pretty magazines and books, and expose myself to art – both fine and folk.
What are some design elements and/or products you are particularly excited about right now – both for your own work and what you're seeing from others? I love anything unique. I get tired of seeing the same old stuff, and I detest copy cats! Right now, I am excited about the weaving trend that’s emerging. And I would love to go textile hunting in San Miguel de Allende, Mexico. It keeps popping up on my radar. I just went to Marfa, Texas, and I came home wanting a big cactus and lots of white paint.
What advice would you give to other entrepreneurs in creative industries, especially those starting out? Pay your dues, be yourself, and keep your standards high.
One of our perennial favorites, the Luchador Valentine from La Familia Green.